Firefox Bad Attitude 10 Review (2025): Design, Ride Quality & Value Tested
If you’re considering a mountain bike with a bold design and practical features for both city rides and light trail use, the Firefox Bad Attitude 10 is one option worth exploring. It comes equipped with a steel frame, front suspension, and a 21-speed gear system, aiming to balance everyday usability with off-road capability. Its styling may appeal to riders looking for a mix of performance and urban flair.
In this review, we dive deep into the actual riding experience, evaluate each core component, and present an honest breakdown of the pros and cons—helping you decide if it’s the right cycle for your next ride.
Firefox Bad Attitude 10 Specifications Table
| Component | Details |
|---|---|
| Frame | Steel MTB Frame |
| Fork | Steel Suspension, 50mm Travel |
| Handlebar | Steel, 660mm Width, 30mm Rise |
| Stem | Steel Threadless, 28.6mm, 80mm Extension |
| Seat Post | Steel, 25.4 x 300mm |
| Seat Clamp | Steel Clamp with 8mm Bolt |
| Saddle | MTB Specific, Wide Design |
| Grips | Rubber (TPR) |
| Crankset | Steel 24/34/42T, 170mm |
| Shifters | Microshift TS38, 3×7 Speed |
| Front Derailleur | Microshift M20 |
| Rear Derailleur | Microshift M21 |
| Freewheel | 14-28T, 7-Speed |
| Gear Range | 21-Speed |
| Brakes | Mechanical Disc Brakes |
| Brake Rotors | 160mm |
| Suspension Type | Mechanical Front Suspension |
| Suspension Lockout | No |
| Wheel Size | 29 inches (Approx. 73.6 cm) |
| Rims | Alloy 36H Single Wall |
| Tyres | Wanda/DSI 74 x 5 cm (~29″ x 2″) |
| Tube Type | Butyl Tubes, 48mm AV |
| Rear Hub | Shunfeng Steel |
| Kickstand | Rear Hub Axle Mount |
| Pedals | Wide Platform Pedals |
| Chain Guard | Included with Chainwheel |
| Reflectors | Yes |
| Wheel Removal | Front Wheel Only |
| Bike Weight | Approx. 18 kg |
Rider Experience Review: Real Ride Feel
1. Frame & Design
The steel frame of the Firefox Bad Attitude 10 is robust, with aggressive angular lines and bold graphics that make it stand out. Despite being on the heavier side due to its steel construction, the bike feels stable and secure. Perfect for city commutes and rough roads alike, the bike’s low-slung geometry enhances its maneuverability.
Riding Feel: The frame gives a confidence-inspiring feel while taking sharp turns or descending slopes. Paint quality and welding are top-notch for the price bracket.

2. Handlebar
The wide, straight handlebar with a slight rise allows for a comfortable upright posture, reducing strain on the back and wrists during long rides. It’s designed to give better control, especially when navigating through traffic or trail corners.
Riding Feel: You feel in control, especially on tight turns and fast descents.

3. Suspension
Equipped with a front suspension fork, the Firefox Bad Attitude 10 offers basic shock absorption for city potholes, gravel paths, or light off-roading. However, don’t expect it to handle aggressive trail riding.
Riding Feel: Smooth on bumpy city roads and moderate trails. It dampens vibrations well for casual riders.
4. Brakes
The dual mechanical disc brakes provide reliable and predictable stopping power. In both dry and wet conditions, they outperform traditional rim brakes.
Riding Feel: Confident braking at higher speeds, and quick stops even in sudden situations.

5. Gear System
The 21-speed Microshift drivetrain on the Firefox Bad Attitude 10 performs well for daily urban use and occasional trail detours. The TS38 trigger shifters pair with M20 (front) and M21 (rear) derailleurs, offering decent responsiveness during gear changes. While it’s not as refined as Shimano setups, it gets the job done without much fuss. During city commutes, we found the shifts smooth enough for stop-and-go traffic, flyovers, and quick terrain changes, though you might feel a slight delay under load or on steep climbs.
Riding Feel: The gear shifts are mostly smooth and predictable. It’s not race-ready, but for regular city rides and weekend fun, it offers enough range and ease of use to keep things comfortable.


6. Rims & Tires
The 36H alloy single-wall rims are paired with Wanda/DSI 74 x 5 cm (~29″ x 2″) MTB tires, giving the bike solid roll-over ability for rough patches and urban speed bumps. While single-wall rims are basic and not built for aggressive trails, they hold up well for city use and occasional off-road stretches. The tires feature moderate tread, offering decent grip on both tarmac and loose surfaces like gravel or park trails.
Riding Feel: The tires roll smoothly on roads and provide enough grip for unpaved paths. The larger 29-inch size helps maintain momentum and glide over bumps, but quick maneuvers may feel slightly less sharp than smaller wheel setups.

7. Comfort and Ergonomics
The adjustable seat allows for personalized comfort, though the stock saddle could use more padding for longer rides. Pedal position and grip offer decent ergonomics for daily use.
Riding Feel: Comfortable for short to medium-distance rides. Might need an aftermarket saddle for long journeys.

Model Variations & Available Colors
As of now, the Firefox Bad Attitude 10 comes in a bold Matte Black & Neon Green variant with neon-accented graphics. The striking contrast reflects its “bad attitude” branding and adds to the visual appeal.
Price & Buying Options (India – 2025)
| Platform | Price Range (INR) | Inclusions |
|---|---|---|
| Firefox Official Website | 34,400 (MRP; archived)—list price only | Manufacturer’s MRP; actual buying price usually much lower |
| Flipkart | 14,000–17,000 (when in stock) | Typically includes 85% pre-assembly, tool kit, seller warranty |
| Amazon India | 13,999–17,999 (occasionally listed) | Delivery + seller/dealer warranty; first free service included on some models |
Notes:
- Firefox Website MRP is marketing list price; actual street prices are much more reasonable.
- Flipkart stocks it under the “Bad Attitude 10 29 T” (Black & Green) variant; price fluctuates and may show “Not Available” when out of stock
- Amazon India shows intermittent listings (13,999–17,999), usually includes delivery and warranty; check “first free service” mention .
✅ Pros and Cons: An Honest Take
✔️ Pros
- Sporty, bold design with good build quality
- Reliable dual disc brakes
- Smooth gear shifting with 21-speed system
- Good suspension for urban and light trail use
- Great price-to-value ratio
❌ Cons
- Slightly heavy due to steel frame
- Saddle comfort could be better
- Not suitable for advanced off-roading
Who Should Buy the Firefox Bad Attitude 10?
- Urban riders and college students looking for a stylish, functional MTB under 15k
- Beginners who want to explore trails occasionally but mostly ride on roads
- Riders who prioritize design and solid componentry without breaking the bank
Final Verdict
The Firefox Bad Attitude 10 lives up to its name—bold looks, solid features, and a smooth ride for its category. While it’s not a pro-level MTB, it offers plenty of value for recreational riders and commuters looking to add some edge to their ride.
If you’re searching for a budget MTB that doesn’t compromise on braking, shifting, or looks, this is a strong contender in the under-15K category.
FAQs
Q1: Is the Firefox Bad Attitude 10 suitable for off-roading?
Ans: It handles light off-road trails and gravel well but is not meant for extreme trails or jumps.
Q2: Does Firefox Bad Attitude 10 come assembled when ordered online?
Ans: Most platforms offer 90% pre-assembled bikes. Minor assembly like pedals and handlebar alignment may be needed.
Q3: What is the height suitability for Firefox Bad Attitude 10?
Ans: Ideal for riders between 5’3” to 5’9”, thanks to its standard 18” frame.
Q4: Is Firefox Bad Attitude 10 a good choice for daily commuting?
Ans: Yes! Its comfort, suspension, and disc brakes make it perfect for urban commutes.
Q5. Is suspension lockout available in Firefox Bad Attitude 10?
Ans: No. The steel suspension fork offers around 40–50mm of travel but does not have a lockout feature. It’s basic and built more for shock absorption than trail precision.
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